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Writer's pictureDarryl D Williams

Managing The Razor’s Edge: challenges with customer Master Data - Part 6: Merging and Consolidation


If you have followed this blog, you can see that there are numerous challenges that data professionals face when dealing with the creation and maintenance of master data. From the selection of a matching strategy to the setup of a consolidation approach, the decisions made along the way have long-lasting effects on an organization's commercial agility. To

achieve clean and low maintenance data results, source-supplied profiles need to be matched and merged in a way that limits manual intervention and creates data quality through properly consolidated master profiles.


Master Data Management (MDM) orchestrates a symphony of data refinement, akin to managing a delicate balance between accuracy and data quality across life sciences organizations. The heart of this strategy lies in discovering, creating, and maintaining consistent data domains, with key focuses on Product, Customer, and Patient entities. The goal is to uniquely identify individual entities, cultivating a single source of truth. Merging and consolidation then take the stage as essential processes to harmonize this symphony and achieve data accuracy and consistency.


In the intricate landscape of customer MDM within life sciences, accurate identification and enumeration of customers are pivotal. The calibration exercise, Managing the Razor's Edge, represents a careful balance of negating conditions that could compromise MDM accuracy and quality. These include preventing over-matching and under-matching, eliminating singletons, and keeping data sticky.


Imagine this symphony as a delicate dance with diverse sources of data, each with its unique quirks. Matching, the opening movement, is the art of finding the perfect partner for your data. Savvy algorithms sift through attributes, whether names, addresses, identifiers, or phone numbers, unveiling connections and identifying duplicate entities.


As the symphony progresses, merging steps in as the conductor, seamlessly blending duplicate records into a harmonious single entity. Redundancies vanish, and pertinent data converges into a unified single version of truth: visualize two customer records converging into one, eliminating duplications, fortifying the integrity of the data ensemble.


The grand finale of this symphony is consolidation, the sculptor that molds disparate data into a singular, authoritative work of art. Like crafting a masterpiece from raw materials, data formats are standardized, inconsistencies ironed out, and relationships established. The result is a singular, unassailable source of truth propelling organizations toward informed business decisions.


Matching, merging, and consolidation form a critical trinity of processes in MDM. They resolve data inconsistencies, eliminate duplicates, and create a single, accurate source of truth. These processes, reminiscent of artisans refining raw data into a cohesive masterpiece, lay the foundation for agile and effective business operations. It's not just about data; it's about delivering excellence through agile data practices. It's the cornerstone of organizational success within the realm of information governance.

 

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